Phase 1 of the challenge here was to update the look and the feel of an already fixed width website, making it responsive without actually changing the backend code.
Because we already had the clients compelling content to work with, coupled with the opportunity to refresh the design and connecting the whole thing with the WWF’s strong brand identity we knew we could produce a great solution.
Since the redesign of the WWF UK site, the client has reported, in some places, a 30% increase in financial conversions, 11% increase in page visits and a much lower bounce rate.
www.wwf.org