Centra is an entirely new brand launched to bring together all of Circle’s specialist care services.
Previously sitting as four separate specialist entities, our job was to bring all of them together to co-exist in one digital space, ensuring the customer (public sector as well as private customer) can understand this new brand and proposition.
Each service had to stand out, whilst at the same time, sit nicely as a collective, with elbow room to expand as this new market for Circle grows.
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